FOR IMMEDIATE RELEASE

Pickleball Cup Welcomes Terry Kukle as CEO

Toronto, Canada – December 1, 2024 – Pickleball Cup, the premier platform dedicated to advancing pickleball tournaments and events on an international scale, is proud to announce the appointment of Terry Kukle as its new CEO of Global Operations, effective December 1, 2024.

Terry Kukle brings a wealth of experience in innovation, marketing, technology, and strategic leadership to Pickleballcup.com. Known for his dynamic approach to driving growth and implementing transformative strategies, Kukle will oversee global operations to further the company’s mission of uniting and growing the pickleball community.

“Terry Kukle’s appointment as CEO of Global Operations at Pickleball Cup is a game-changer for the pickleball community,” said Gary Schwartz, CEO and Chairman of the PFA (pickleballamericas.org). “His proven leadership and innovative approach align perfectly with our vision to elevate pickleball on a global scale. We look forward to collaborating with Terry and the Pickleball Cup team to foster growth, inclusion, and excitement across the sport.”

Kukle joins Pickleballcup.com after a distinguished tenure in media and sports marketing. Prior to moving to Canada, he was responsible for conceiving and executing one of the largest sports brands in South Africa and was closely connected to the historic 1995 Rugby World Cup. Subsequently, he held senior leadership roles at Torstar Corporation and Metroland Media Group, where he was instrumental in leading digital transformations, pioneering new ventures, and fostering innovation-driven growth. Most recently, he served as Vice President of Marketing and Technology at NutriAg Group Ltd., where he spearheaded innovative projects such as the NutriAnalytics AI SaaS platform, expanded operations into emerging markets, and successfully rebranded the company for the AgTech era.

“I am thrilled to join Pickleballcup.com and lead its global operations during this exciting period of growth,” said Kukle. “Pickleball is more than a sport; it’s a movement, and I look forward to leveraging my experience to build a world-class platform that connects players, fans, and organizations worldwide.”

As CEO of Global Operations, Kukle will focus on strengthening the platform’s partnerships, expanding its reach, and driving digital-first solutions to enhance the experience for players and event organizers alike.

Pickleballcup.com continues to solidify its position as a leader in the pickleball ecosystem by fostering collaboration, innovation, and community-building. With Kukle at the helm, the company is poised to reach new heights.

About Pickleball Cup
Pickleballcup.com is a global platform dedicated to organizing and promoting pickleball tournaments and events. Committed to advancing the sport, Pickleballcup.com fosters integration and growth across international communities, empowering players and enhancing the game’s accessibility worldwide.