FOR IMMEDIATE RELEASE

Pickleball Americas Announces Sponsorship Opportunities for the Americas Pickleball Cup

Toronto, Canada – December 5, 2024 – The Pickleball Americas Federation (PFA) is thrilled to announce the sponsorship framework for the inaugural Americas Pickleball Cup, set to take place in Cancun, Mexico, in December 2025. This unique opportunity invites leading brands to join the world of pickleball, supporting the sport’s growth while gaining unparalleled visibility in one of the world’s fastest-growing sports communities.

A Tiered Sponsorship Model to Support Players and Fans

The Americas Pickleball Cup sponsorship program is designed to cater to brands of all sizes, offering opportunities to align with pickleball’s dynamic and growing global community. Sponsorship revenue will directly enable travel bursaries for PFA member national teams, ensuring talented players from across the Americas have the chance to participate in this historic event.

Sponsorship Tiers:

1. Pickleball Cup Global Sponsors
   • Top-tier sponsors with exclusive global marketing rights across all Pickleball Cup initiatives, including the Americas Pickleball Cup and the World Finals.
2. Regional Partners for the Americas Pickleball Cup
   • Focused on companies looking to build strong regional connections, this tier offers marketing rights specific to the Americas Pickleball Cup and targeted engagement with the tournament’s audience.
3. Category Sponsors
   • Designed for brands in specific industries, such as:
     • Beverages: Non-alcoholic and alcoholic drink sponsors.
     • Automotive: Highlighting global innovation and reliability.
     • Financial Services: Credit cards, payments, and financial tools.
     • Technology: Electronics, mobile devices, and broadcasting systems.
     • Sports Apparel: Official tournament gear sponsors.
     • Health and Wellness: Including nutrition and vitamin brands.
     • Hospitality and Travel: Airlines, hotels, and travel facilitators.

Gary Schwartz, CEO and Chairman of the PFA, emphasized the impact of sponsorship:
“Sponsorship for the Americas Pickleball Cup is more than just a marketing opportunity—it’s a chance to invest in the future of pickleball. By supporting this event, brands will directly enable national teams across the Americas to compete, fostering inclusion and growth within our sport.”

Terry Kukle, CEO of Pickleball Cup, highlighted the alignment between sponsors and pickleball’s values:
“We’re committed to attracting world-class sponsors whose values align with the integrity and passion of pickleball. These partnerships will not only elevate the tournament but also ensure that every talented player, regardless of financial barriers, has a chance to shine on the international stage.”

Making a Difference: Travel Bursaries for National Teams

A significant portion of sponsorship revenue will fund travel bursaries for PFA member national teams, ensuring representation from all 18 member countries. These bursaries will cover travel expenses for players, ensuring that talent and dedication—not financial constraints—determine who competes in Cancun.

Why Partner with the Americas Pickleball Cup?

The Americas Pickleball Cup offers sponsors the chance to:

• Engage with a Rapidly Growing Global Audience: Connect with pickleball fans and players from diverse demographics.
• Support Community and Inclusion: Directly contribute to enabling players from all economic backgrounds to compete.
• Align with Excellence and Innovation: Join a movement to professionalize and globalize the sport.

With sponsorship discussions already underway, brands are encouraged to secure their spots early to align with their preferred category and tier.

For more information on sponsorship opportunities, please contact Terry Kukle at terry@pickleballcup.org.