FOR IMMEDIATE RELEASE

PFA Celebrates Sold-Out Inaugural Pickleball Cup in São Paulo, Brazil

First Location: SESI Vila Leopoldina, Rua Carlos Weber, 835, São Paulo, Brazil

Dates: September 13-15, 2024

São Paulo, Brazil – The Pickleball Federation of the Americas (PFA), in collaboration with the Brazilian Pickleball Confederation, is proud to announce the overwhelming success of the inaugural Pickleball Cup, held September 13-15, 2024, at the sold-out SESI Vila Leopoldina in São Paulo. This historic event brought together pickleball players, fans, and leaders from across Latin America, solidifying the sport’s growing popularity in the region.

A Celebration of Talent and Growth

The Pickleball Cup showcased the exceptional talent emerging across South America in thrilling matches that energized spectators and players alike. Gary Schwartz, CEO and Chair of the PFA, attended the event and personally handed out prizes to the tournament’s top performers.

“This sold-out event is a testament to the incredible growth of pickleball in South America,” said Schwartz. “We are proud to have partnered with the Brazilian Pickleball Confederation and to have witnessed such remarkable skill and sportsmanship. Special thanks go to PFA Board Member George Silva and Paulo Andre, President of the Brazilian Pickleball Confederation, for their tireless dedication to this landmark event.”

Joola and UTRsports: Official Sponsors of the Pickleball Cup

The PFA is delighted to recognize Joola and UTRsports as the official international sponsors of the Pickleball Cup. The Joola MOD TA-15 PRO, known for its cutting-edge design and performance, was the official paddle of the tournament. Meanwhile, UTRsports supported the event with their expertise in sports technology and event management, contributing to the tournament’s seamless execution.

A Regional Milestone for Pickleball

The Pickleball Cup brought together players from PFA’s member countries for singles and doubles competitions, exhibition matches, and opportunities to connect and collaborate. The event not only celebrated athletic excellence but also reinforced the sense of community that defines the sport.

“PFA’s vision of uniting the Americas through pickleball came to life this weekend,” said George Silva, PFA Board Member. “The sold-out Pickleball Cup highlighted the passion and dedication of players and fans alike, and we’re looking forward to building on this momentum.”

Looking Ahead

With the success of its inaugural event, the Pickleball Federation of the Americas is committed to hosting more events that foster growth and excellence in the sport across the region.

For more information about the Pickleball Cup and updates on future events, please visit www.pickleballcup.com.

About the Pickleball Federation of the Americas

The Pickleball Federation of the Americas (PFA) is dedicated to advancing pickleball across the Americas by fostering collaboration, organizing events, and promoting excellence in competition. With 18 member countries and growing, PFA is committed to making pickleball accessible to all.