Americas Pickleball Cup: 21 Nations, 10 Brand Reasons

1. Regional and Global Event Appeal

The Pickleball Cup follows an international team-based format, driving fan engagement and national enthusiasm, making it an attractive opportunity for brands looking to tap into regional and global audiences. As the sport expands into new markets, the Americas Pickleball Cup is a regional final with winners graduating to the World Pickleball Cup in 2026.

2. International Expansion

The Pickleball Cup serves as the premier competition where nations compete at the highest level. This structured international format allows for long-term sponsorship opportunities as the tournament scales. Brands that engage now will have a front-row seat to the World Pickleball Cup.

3. Early Investment

The Pickleball Cup is at a pivotal moment, much like the early days of FIFA’s Copa América or the first World Cup in 1930. As pickleball rapidly evolves from a niche activity into a mainstream sport, early investors have the opportunity to establish themselves as foundational partners. Brands that align with the Pickleball Cup now will enjoy first-mover advantages, positioning themselves as leaders in a sport that is projected to experience exponential growth over the next decade. By investing early, companies can secure premium sponsorship opportunities, ensuring their presence in a global movement that will only increase in value over time.

4. Harnessing Each Country’s Fan Following

Unlike individual tournaments that primarily attract local audiences, the Pickleball Cup leverages national pride to build a dedicated international fanbase. By structuring the competition around national teams, the event taps into the passion and loyalty that fans feel for their home countries. This creates an environment similar to the World Cup or the Olympics, where supporters rally behind their teams, follow the competition closely, and engage with sponsors who align themselves with their nation’s success. Brands partnering with the Pickleball Cup can tap into this emotion-driven fan engagement, creating lasting connections with consumers across different markets.

5. Fastest-Growing Sport

Pickleball is the fastest-growing sport in North America for the third consecutive year, with over 50 million players worldwide. The sport’s rapid expansion presents an untapped market for brands to connect with a broad and engaged audience. With professional leagues forming and broadcast deals increasing, pickleball is transitioning from a recreational pastime to a serious competitive sport. This explosive growth offers brands an unparalleled opportunity to reach an active, enthusiastic, and diverse audience in a space that has yet to become oversaturated with sponsorships.

6. Multigenerational & Inclusive

Unlike many traditional sports, pickleball unites Gen Z, Millennials, and Baby Boomers in one game. This unique mix allows brands to target diverse demographics, from high-spending Boomers to experience-driven Millennials and Gen Z consumers. Pickleball’s accessibility, requiring minimal equipment and offering a low barrier to entry, ensures a broad player base across all age groups. Brands that invest in the Pickleball Cup can connect with multiple generations through a single marketing initiative, making it a highly cost-effective sponsorship opportunity.

7. A Cultural Movement Beyond Sports

Pickleball is not just a sport; it’s a lifestyle. The sport’s social nature and wellness-focused community make it a perfect fit for brands in activewear, fitness, technology, hospitality, and beyond. Companies that align with pickleball’s culture can authentically connect with health-conscious and community-driven consumers. Unlike traditional professional sports, where the gap between athletes and fans is significant, pickleball fosters an inclusive environment where amateurs can play alongside pros. This community-driven spirit enhances engagement and brand loyalty, making it an ideal platform for experiential marketing.

8. Cross-Industry Brand Integration Opportunities

From beverage companies like Michelob Ultra to wellness brands like OS1st, businesses across industries are leveraging pickleball for brand exposure. The Pickleball Cup provides a unique, scalable marketing opportunity for brands looking to engage both players and spectators. Whether through apparel partnerships, health and wellness sponsorships, or hospitality activations, pickleball’s broad appeal allows brands to integrate seamlessly into the sport’s ecosystem. The event’s global reach ensures that sponsors gain exposure across multiple markets, maximizing return on investment.

9. Participatory Sponsorships

Unlike traditional sports sponsorships, where brands remain passive observers, pickleball allows for hands-on consumer experiences. Brands can create interactive campaigns, on-court activations, and product trials, building deeper connections with their target audience. Whether through demo zones, pop-up courts, or fan engagement areas, sponsors can leverage pickleball’s highly social nature to generate memorable brand interactions. This level of engagement enhances customer retention and provides brands with unique opportunities to showcase their products in action.

10. Modern Consumer Values

Pickleball embodies accessibility, community, and inclusivity—values that resonate with today’s consumers. Brands looking to align with movements that prioritize wellness, social connection, and active lifestyles will find a natural fit in pickleball. The Pickleball Cup provides a platform for brands to support these values authentically, positioning themselves as champions of healthy living and community engagement. As consumers increasingly gravitate toward brands that stand for more than just profit, pickleball sponsorships offer a unique opportunity to build meaningful, long-term relationships with a values-driven audience.

Contact terry@pickleballcup.com