Pickleball Cup and NCPA Launch Global College Pickleball Cup as Sport Seeks Its Fan Moment

Pickleball Cup and NCPA Launch Global College Pickleball Cup as Sport Seeks Its Fan Moment

It Doesn’t Look Like the NCAA Yet. But It Could.

Why college pickleball’s rise is following a familiar American script

Pickleball’s Missing Ingredient: Fans

The Pickleball Cup and NCPA are betting that the fierce rivalries of collegiate athletics can transform pickleball from a popular pastime into a global spectator powerhouse.

From Tag to Tiger Woods: How Lifestyle Games Are Reinventing Sport

Pickleball is leading a new wave of "lifestyle" sports that are reinventing the leisure economy by blending high-speed competition with the clippable, social energy of a music festival.

Pickleball Schools: A Call to Play

Pickleball is stepping out of the retirement community and into the global spotlight, reinventing itself as a high-energy "lifestyle" sport fueled by collegiate rivalries and a grassroots movement in schools worldwide.

Tennis Lessons: Pickleball’s Fight against Fragmentation

Gemini said Pickleball is racing to move beyond its "suburban fad" roots by building a unified global hierarchy, aiming to avoid the fragmented "fiefdoms" of tennis and instead emulate the clear, high-stakes drama of the World Cup