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Stay updated with the latest news, announcements, and stories from the College Pickleball Cup — the first international tournament exclusively for university teams.
Growth
December 30, 2025
Pickleball’s Missing Ingredient: Fans
The Pickleball Cup and NCPA are betting that the fierce rivalries of collegiate athletics can transform pickleball from a popular pastime into a global spectator powerhouse.
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Campus & Culture
September 24, 2025
Pickleball Schools: A Call to Play
Pickleball is stepping out of the retirement community and into the global spotlight, reinventing itself as a high-energy "lifestyle" sport fueled by collegiate rivalries and a grassroots movement in schools worldwide.
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Growth
September 23, 2025
Tennis Lessons: Pickleball’s Fight against Fragmentation
Gemini said Pickleball is racing to move beyond its "suburban fad" roots by building a unified global hierarchy, aiming to avoid the fragmented "fiefdoms" of tennis and instead emulate the clear, high-stakes drama of the World Cup
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Growth
September 17, 2025
Can Pickleball Learn from FIFA?
Pickleball is facing its "1930 World Cup moment," moving beyond recreational play to build a unified global pyramid of regional qualifiers and international championships that mirror the commercial and cultural power of FIFA.
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Growth
March 13, 2025
Pickleball Cup’s Demographic
Abstract: Pickleball continues to surge in popularity, holding its title as North America's fastest-growing sport for the third…
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