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Stay updated with the latest news, announcements, and stories from the College Pickleball Cup — the first international tournament exclusively for university teams.
Sports Economy
December 1, 2025
From Tag to Tiger Woods: How Lifestyle Games Are Reinventing Sport
Pickleball is leading a new wave of "lifestyle" sports that are reinventing the leisure economy by blending high-speed competition with the clippable, social energy of a music festival.
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Growth
September 23, 2025
Tennis Lessons: Pickleball’s Fight against Fragmentation
Gemini said Pickleball is racing to move beyond its "suburban fad" roots by building a unified global hierarchy, aiming to avoid the fragmented "fiefdoms" of tennis and instead emulate the clear, high-stakes drama of the World Cup
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Growth
September 17, 2025
Can Pickleball Learn from FIFA?
Pickleball is facing its "1930 World Cup moment," moving beyond recreational play to build a unified global pyramid of regional qualifiers and international championships that mirror the commercial and cultural power of FIFA.
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Sports Economy
March 9, 2025
Why Brands Should Bet Big on Pickleball
Abstract: The 2025 Super Bowl ad The ULTRA Hustle and high-profile events like Pickleball Slam 3 have propelled…
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