Press Room — Latest News & Updates
Press
Releases
Stay updated with the latest news, announcements, and stories from the College Pickleball Cup — the first international tournament exclusively for university teams.
Growth
September 17, 2025
Can Pickleball Learn from FIFA?
Pickleball is facing its "1930 World Cup moment," moving beyond recreational play to build a unified global pyramid of regional qualifiers and international championships that mirror the commercial and cultural power of FIFA.
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Growth
March 13, 2025
Pickleball Cup’s Demographic
Abstract: Pickleball continues to surge in popularity, holding its title as North America's fastest-growing sport for the third…
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Sports Economy
March 9, 2025
Why Brands Should Bet Big on Pickleball
Abstract: The 2025 Super Bowl ad The ULTRA Hustle and high-profile events like Pickleball Slam 3 have propelled…
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Partnerships
December 24, 2024
Africa Joins Pickleball Cup
Confederation of African Pickleball Announces Historic Partnership with the Pickleball Cup
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